ERA is born out of our love for animals.
A family with over 20 years in the animal world, pet lovers, and nutrition experts, wanting to share what works and what doesn't.
We wanted to put an end to the tales.
We wanted to tell truths
Dogs and cats no longer eat tales,
they eat real food with ERA
Pets need to be well-fed. This is a truth that no one questions. We all know it. But the reality is that when we must make the decision of how to feed our animals and what to choose, doubts always arise.
And this happens because in the field of animal nutrition, there are countless ideas that we have bought as the most effective solution to give our pets a long life. Without knowing if this is truly the case. Pet owners, like ordinary mortals, often don’t truly understand what their pets need.
And even though awareness about animal nutrition is growing, there is still a lot of information we lack. Because it’s not just about choosing a product and a brand. The most crucial aspect of making decisions about feeding is that we genuinely understand what we are providing for our pets. The concepts and truths that revolve around the feeding processes.
It’s not just about discussing products; it’s about discussing our animals, what they need, and what is genuinely good for them.
In our pursuit of telling truths with utmost transparency, knowledge, and clarity, ERA is born.
We speak without tales and without filters about animal nutrition.
We assist our clients in making informed decisions.
And we create recipes that are as transparent as we are.
Our Experts
ANTONIO RODRÍGUEZ
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"Guardian of Animal Health"
Josep Piqué
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"The Visionary Leader"
Miriam Vich
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"The Nutritional Architect"
Ángel Pulido
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"The Needs Interpreter"
Joan Cordovilla
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"The Operational Heart"
Gerard Pulido
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"The Nutritional Guide"
Real Guarantee
20 years of research support us
We have been researching and creating scientifically validated formulas with results for over 20 years
A team of animal nutrition experts, always in collaboration with our best friends
Real Stories
Dogs and cats don't eat stories, they eat real food
From DISCAN, we have complete peace of mind that our dogs are perfectly nourished. Nutritionally, ERA Pet Food is a feed that provides us with all the quality we seek. But what's more, we can see that they love it. We wouldn't change it for anything in the world.
I am very happy with the Chicken and Turkey cat food. Our kitten Daisy is very healthy (she recovered in just a few days after her surgery, so we are very happy and we recommend it).
It has been 4 years since we became part of the ERA family, and from day one, we have been delighted with their products. The feed, snacks, and cans allow us to always be at our best for all our challenges and everyday life. Without a doubt, a key piece for this team.
I am a foster home for lactating kittens in collaboration with an animal shelter, and I always have kittens at home. I use the clumping litter, and I have never used anything better!! The house never smells like urine, and it's wonderful to be able to remove the little urine clumps and feces without contaminating the rest of the litter. The kitties love it because it's very soft on their paws and doesn't hurt them. I highly recommend it 💯
ERA Millennium has put an end to my tedious search for different foods because Skål, my dog, suffered from severe itching, to the point where his skin got damaged. I was recommended countless brands of food, and they all caused problems until I found ERA Millennium, and we haven't had the previous issue since.
Skål looks better, is more energetic, and healthier than ever, and as a pet owner, that's what makes me happiest.
For us, ERA Pet Food has been the discovery of the year and is an essential part of our family.
Enzo is the best thing I could have in my life, and just like myself, I want to maintain his health. I decided to switch his usual diet to one that is natural, high in protein, grain-free, with high-quality fresh ingredients, and we have achieved the best results.
ERA and their range of feeds have given us health and peace of mind. Enzo's transformation has been spectacular, both physically and immunologically. He now has a beautiful and shiny coat, and his characteristic vitality has become even more pronounced. I couldn't be happier and more at ease knowing that I'm taking care of my life companion as he deserves.
With ERA feed, we have achieved perfect digestion for Chico, something we hadn't been able to achieve with any other food before. We reached out to the brand, and the attention they gave us couldn't have been better. Furthermore, we have noticed a very noticeable change in his coat and weight. He looks like a completely different dog! He couldn't be more handsome! Thank you, guys!
Ever since my Dori started eating ERA pet food, her vitality, digestion, and especially her coat have been much better than before, and the best part is that she loves it and it satisfies her a lot.
Our Kelly, a poodle, has been fed ERA pet food from the very beginning. For us, she is a part of the family, so from day one, we looked for the highest quality and truly natural food. Our veterinarian recommended ERA, and we have been 100% satisfied. She's in perfect condition! She loves both the dry food and the canned food. ERA has been a great discovery for us, and as an added bonus, it's locally sourced! Maximum guarantee.
When I was 12, my best friend and I found a baby kitten on the street. I brought her home to take care of her for a few days, but my brother Joan and I started to love her so much that we convinced our mom to let us keep her. Without a doubt, Muffin - that's our beautiful kitten's name - is now part of the family, and we love her like crazy. That's why we take care of her in the best way, with a lot of love and always with the highest quality food. That's why we choose ERA. She loves both the dry food and the wet food, and they give her so much energy, so I can also play with her and enjoy her for as long as possible.
Since Tas started consuming ERA pet food, his skin problems disappeared. In addition to providing a quality product, ERA's customer service is impeccable. I am truly grateful and without a doubt would recommend this brand to other pet owners. Thank you very much!
Naturlitter CLUMPING is undoubtedly the best discovery we have ever made.
At home, we used common cat litter, and the smell from the litter boxes was unbearable, cleaning them was a real nightmare. That changed when we switched to Naturlitter, now we live without odors, and cleaning the litter boxes is no longer a torment. Furthermore, it clumps very well and makes the litter last longer before needing a change.
Since Nilo started eating ERA food, we've noticed a significant increase in his vitality and daily energy, as well as a shiny and silky appearance to his coat.
He eagerly devours it, and it suits him wonderfully, which is the most important thing.
If Nilo is happy, we are too.
Our cats have been eating ERA wet food for a year now, and we couldn't be happier. They all love it, even Braulio, who can be quite picky in that regard.
We also use NATURLITTER cat litter, which is undoubtedly a great choice. It clumps perfectly and does a wonderful job of controlling odors.
Since we decided to try ERA pet food, our dog has been delighted with it, and so have we. We've seen that her coat looks more vibrant and shiny.
We trust ERA because we know we're giving her high-quality feed.
Since we tried ERA pet food, it's been about a year now. Res's condition is perfect. You just have to see the look of satisfaction on her face after eating. 100% recommended for cat lovers!
The information they provide, how approachable they are, and the extraordinary quality of their products truly make ERA a unique brand. My happy dog and me, even happier to know what I'm giving him is right.
Top-notch professionals providing a 10/10 service. I had doubts about the pet food, but after talking to them, I knew exactly which one to choose. Lucas loves it, and since I started giving it to him, he has returned to his weight. This is now our go-to pet food without any doubts.
High-quality product. My French Bulldog loves it, and he has unbeatable health. The treatment and attention received from the brand is a 10, they know how to care for pets and customers. Thank you very much again.
My cat is really enjoying this pet food. The product quality is impressive, and the taste is delicious. Furthermore, his digestion has significantly improved.
Of very high quality. The service is spectacular
Unmatched treatment. You can tell they know what they're doing. I've had issues with other pet foods, and even though it took him a bit to adapt at first, now he doesn't want any other. The change in his appearance and activity is spectacular.
Since we started using it, our pet hasn't had any more stomach issues, and his coat is beautiful. He's a Pomeranian and has gained spectacular strength
Very high quality, my cat loves it
Ideal, weight control, perfect bowel movements, and good digestion. Keeps the fur shiny and vigorous.
I decided to try ERA because I was very surprised that they resolved a question I had about my cat Odin's previous diet. At no point did they speak ill of the other brand, and I was able to identify for myself what was happening with Odin. Now I won't change anymore. He loves ERA, he's back to behaving like before, and furthermore, I know that if I have any issues, I can turn to them. Thank you very much
My Maltese Bichon loves this pet food, even after over a year with it, which hadn't happened with other foods. Since he started taking it, his digestion has improved significantly, and his fur is strong and silky. I think I finally found the ultimate pet food. Very satisfied with this pet food, and my pet even more so.
My cat loves its flavor, and I notice that he's much healthier since consuming it. Additionally, I love that it has natural ingredients, you can tell in the product. Highly recommended!
The food is perfect!! After searching so much, we found something that he devours. Thank you very much for your great work. Super fast, unbeatable attention, I will repeat.
I love this pet food. My cat has been eating this for several months and his overall health has improved. He appears stronger and more active. Furthermore, the fact that it doesn't contain grains is a great advantage, as cats don't digest them well.
Great food, we believe it's the best for our little one. Everything perfect and very friendly. Thanks
I'm going to make a second purchase because they've loved this pet food.
For my little ones with delicate digestion, it suits them very well. We are very satisfied, the website is very clear. Customer service as always a 10, and super fast delivery.
The product is excellent, I'm not aware of anything better.
I find it to be a product of very good quality. Excellent in every aspect, a trustworthy place with reliable service.
Top-notch food, the cats devour it.
High-quality pet food, my dog loves it. Super balanced and it gives him an incredible coat. The attention received is excellent, they are super attentive and friendly. Fast and problem-free shipping. I am delighted with the company!
The pouches are exquisite.
Excellent product. Service with maximum efficiency.
My kitty loves it.
My German shepherd/ Belgian malinois girl loves her new food! No time needed to adjust, stool is perfect (her tummy is sensitive so I always worry about that when buying new food)!! I recommend this kibble to all shepherd owners!
The best pet food he has tried, it keeps him in shape, and it was recommended by the best professional trainers. 100% recommended.
Their service is spectacular, they have exemplary knowledge about all products and what's best for each one, and they help you with everything. They are unbeatable, and the delivery is immediate.