ERA presents its new Grain Free range for dogs: high-performance nutrition with its own identity

ERA takes a firm step in its brand evolution with the launch of ERA Grain Free for dogs, a new super premium food line that brings to the canine segment the success previously consolidated in cats.

With this range, the company reinforces its position in the specialized channel through a clear and competitive proposition: advanced formulation, high content of animal protein and a differential approach within the GrainFree segment.

Nutrition aligned with the new demands of the market

ERA Grain Free has been developed to respond to current trends in animal feed, focusing on complete and balanced recipes that prioritize both the quality of the ingredients and their nutritional functionality.

The range is characterized by:

• Grain-free recipes, designed to improve digestibility and suit dogs with food sensitivities

• High in animal protein, key for maintaining muscle mass and optimal physical condition

• Selected functional ingredients, such as prebiotics, natural fibers and essential fatty acids, that contribute to digestive health, the immune system and the condition of the skin and coat.

• Single-protein options, designed for dogs with intolerances or specific needs

The result is complete nutrition, with visible benefits to the animal’s overall well-being.

A structured range for the point of sale

ERA Grain Free for dogs is presented as a clear, complete and easy-to-work-with line in store, with references adapted to each life stage and size:

• Puppy (small and medium/large)

• Adult (small y medium/large)

• Senior / Light

• Single-protein recipes

This breadth allows the professional to offer specific solutions without leaving the brand, facilitating both recommendation and customer loyalty.

Real differentiation in the linear

Beyond the formulation, ERA is committed to a distinctive brand concept within a highly competitive market.

Under the claim “The Black Range for dogs from Etiqueta Negra”, the line introduces a premium visual code based on black and a minimalist design that seeks to stand out at the point of sale and reinforce the perception of quality.

An approach that moves away from the usual discourse of the “natural/premium” segment to build a clear, recognizable identity with its own character.

Designed for the specialized channel.

ERA Grain Free no es solo una nueva gama, sino una propuesta específicamente diseñada para el retail especializado:

• Product aligned with current trends

• Clear and easy-to-convey arguments for the client

• Broad coverage of nutritional needs

• Competitive positioning within the super premium segment

In this context, ERA reinforces its commitment to solutions that combine nutritional quality, shelf differentiation and commercial viability.

Brand evolution with a strategic vision

The launch of ERA Grain Free for dogs represents a natural step in the evolution of the brand, consolidating a model based on solid formulation, powerful visual identity and real adaptation to the current market.

A range that not only responds to what the consumer is looking for, but also to what the channel needs: clarity, turnover and value.

ERA Grain Free is not just another option on the shelf. It’s a statement of positioning.