Why Does My Dog’s Poop Smell Stronger Since Switching to ERA?

Discover why your dog’s stool has a stronger odor after switching to ERA. It is a temporary sign indicating a richer, healthier digestion.

It is a common question when a dog starts eating ERA Pet Food, and we completely understand:
“Since I started feeding ERA, the poop smells stronger.” But far from being a problem, it is a positive sign indicating that your dog is beginning to assimilate a much richer, more natural diet.

Change starts from within: more meat, better digestion.

ERA is a super-premium food made with a high percentage of fresh meat and real animal protein. Unlike many commercial dry foods that use refined grains or plant-based by-products, ERA offers functional ingredients designed to improve your furry friend’s digestive and overall health.

And when the body receives more high-quality animal protein… digestion is activated.

Why do stools smell stronger at first?

Because your body is working harder and more efficiently. When digesting animal proteins, the body produces natural compounds with a stronger odor, but:

• It is temporary: it lasts only a few days while your digestive system adapts.
• It’s normal: your body is getting used to a richer diet.
• It usually improves: the stool becomes more compact, well-formed, and less odorous.

How do you answer yourself (or your clients) if you notice it?

Yes, that can happen during the first few days. ERA contains more fresh meat and real protein than other pet foods, and that affects digestion. The important thing is that it’s temporary, and the benefits kick in right away.

What positive changes will you notice?

• Improvement of intestinal transit
• Stool that is more compact and easier to pick up
• Shinier hair, more energy and vitality
• Strong digestive health from within

Conclusion

Switching to ERA means taking a step towards a more natural, healthier diet that is better adapted to what your dog truly needs.

And if you notice a bit more of an odor during the first few days… don’t worry: it’s a sign that it’s working.

ERA Pet Food – Real food, just as they deserve.